BIG DATA

Small businesses will benefit from Big Data insights

Small businesses have access to plenty of data, from sales receipts to Facebook Insights to Google Analytics, and much more; 2014 is the year when there will be new understanding on how this data can help their business, as [there was] with mobile two years ago and social media five years ago. Small businesses will find more insights they can quickly use to their benefit, such as what time of day is best to send out their email marketing campaigns and what types of social media content spark the most engagement for their business. And the importance of mobile will come into sharp perspective as small businesses learn how many of their email-marketing opens occur on mobile devices. With these Big Datainsights, small businesses will run smarter, more affordable and more successful marketing campaigns.