SOCIAL MEDIA

Small businesses will show, not tell, on social media
Over the last few years, social media marketing for small businesses has continued to trend upward. In a recent Constant Contact survey, small businesses continued to rate the “big three” social media channels — Facebook, Twitter and LinkedIn — most effective for their organization. That said, a variety of newer, more visually focused channels — Pinterest and YouTube — also experienced growth in effectiveness ratings from small businesses users, suggesting that the way small businesses engage with their customers on social channels will shift. With consumer attention spans getting shorter, sharable and visual content will play an increasingly important role in a small business marketing strategy. A powerful image or video will carry much more weight across social networks, with small businesses creating more visually inspired marketing campaigns with fewer words.